Advertising consultants are often responsible for finding out how consumers respond to a particular product or service. Armed with this information they create more effective advertising campaigns designed to further increase sales
Key exposures for Advertising Agents & Advertising Consultants
- Failure to prove authenticity of work
- Failure to provide proper advice
- Negligence in organizing schedules.
- Negligence in promotion of campaign.
- Infringement of copyright, plagiarism or piracy
- Failure to arrange sales orders and proposals for customers.
- Failure to design a successful marketing strategy
- Preparing reports that are misleading based on incorrect information and data
- Failure to forecast the market trends correctly leading to incorrect decision making
- Negligence in following all legal laws and company guidelines
Why do Advertising Agents & Advertising Consultants need Professional Indemnity Insurance?
The general responsibilities and duties of Advertising consultants include the following:
- Assist in the preparation of advertising campaigns, marketing collaterals and sales and promotional materials.
- Develop advertising strategies to meet business objectives.
- Support media planning and sponsorship management for advertising campaigns.
- Review and approve the distribution of promotional materials to improve brand image.
- Ensure that the advertisements follow all legal laws and company guidelines.
- Review, manage and approve journal ads on ad hoc basis.
- Understand customer requirements and recommend optimum products or services to meet the requirements.
- Create a priority list of customers and dealers according to revenue potential.
- Ensure that billed amount for all contracts are duly collected from the customers on time.
- Develop sales orders and proposals for customers.
- Participate in industry meetings and marketing events when needed.
Negligence in any of the above mentioned duties carried out by advertising consultants & agents may result in financial loss to a third party and resultant legal action. Having Professional Indemnity Insurance protects them in the event of a claim by covering legal defence costs and any damages payable.
Why purchase your Professional Indemnity Insurance through Express Insurance?
With Express Insurance, you can source a PI quote in seconds, and have the option of adding Public Liability Insurance. You can then proceed to buy the insurance and produce your Certificate of Insurance in minutes, or alternatively save the quote back to your email account for buying later.
And we save your details on Renewal of your insurance, making the process of renewing your PI Insurance even easier and quicker.
Throughout your experience with us our team of highly experienced PI specialists are a phone call away!
Please Note: Coverage under the policy will be subject to the particular circumstances relating to a claim and the full terms and conditions of the policy.
Advertising Agents & Advertising Consultants
PI premiums are determined by your Turnover and PL Premiums by the number of staff under your employ. All insurers charge a minimum premium .
We believe we have negotiated highly competitive premiums this class of insurance, and will continue to monitor premium levels available in the market to ensure this remains the case.
Premiums vary between states as a result of differing stamp duty rates, however our minimum Total Premiums for Professional Indemnity start from $602 (incl. GST).
We have designed the Insurance application process so it only takes an average of 5 minutes to complete your application. In most cases your application will be instantly approved online, and you can print your Confirmation of Insurance to prove that you have the requisite cover in place... It's that easy!! All other documentation, such as your tax invoice, policy schedule and wording will be emailed directly to you for your records.
If the policy can't be issued immediately because we require further information, we will contact you generally on the same day.
Approximately one month prior to the renewal of your policy you will receive a renewal reminder email with a link that will allow you to review your previous years cover and renew the policy even quicker!
* We have minimized the number of referral situations so that most applications will be automatically accepted. However, if for example you have prior claims we will contact you to facilitate completion of your application personally with the Insurer.
Your Public Liability Insurance policy is arranged by Express Insurance acting as an agent of Berkley Insurance Australia, a registered business name of Berkley Insurance Company (ABN 53 126 559 706) and part of the W.R.Berkley Corporation.
Berkley Insurance Australia underwrites a significant portfolio of general insurance business in Australia. They are fully authorised and regulated by the Australian Prudential Regulator Authority (APRA) which is the prudential regulator of the Australian financial services industry.
The financial strength rating of Berkley Insurance Australia is "A+ (Strong)" by Standard & Poor's.
For each policy completed online we make a donation to Skin & Cancer Foundation.
About Skin & Cancer Foundation
The Skin & Cancer Foundation Inc is a not-for-profit, DGR registered, organisation which provides specialist treatment, education and research for a wide variety of skin disorders, skin cancers and melanomas.
We will work with you to ensure that claims are handled in a professional manner and that you get a fair outcome from the Insurer. The first step is to lodge your claim as outlined below.